شناسایی عوامل مؤثر بر رضایت تأمین‌کنندگان شرکت های پخش مواد غذایی

نویسندگان

دانشگاه یزد

چکیده

در سال­های اخیر، تولیدکنندگان در دستیابی به مزیت رقابتی، به نقش تأمین‌ کنندگان پی برده­ اند و در واقع می­ توان بیان کرد که باید تأمین‌ کنندگان و خریداران با یکدیگر همکاری داشته و فعالیت­ هایشان را با هم هماهنگ کنند. هدف این مقاله، ارائه روشی مناسب به‌ منظور شناسایی عوامل مؤثر بر رضایت تأمین‌کنندگان شرکت­ های پخش مواد غذایی است. به‌ منظور دستیابی به نتایج مورد انتظار، ابتدا عوامل مؤثر بر رضایت­ مندی تأمین‌ کنندگان، از ادبیات موضوع و با نظر خبرگان صنعت استخراج گردیده است. سپس ضمن ارائه مدل اولیه، فرضیات مرتبط شکل گرفته است. بر این اساس پرسشنامه­ ای طراحی شده و بعد از تکمیل آنها به کمک روش حداقل مربعات جزئی (PLS)، فرضیات مورد بررسی قرار گرفتند. نتایج حاصل از تحلیل­ها نشانگر این موضوع هستند که عوامل اعتماد، ارتباطات متقابل و سیاست­ های پرداخت شرکت­ های پخش، اهمیت قابل توجه­ ای بر رضایت تأمین‌ کننده آنها دارند و عوامل سیاست­ های خرید شرکت پخش و نحوه مدیریت اختلافات از طریق متغیر واسطه ارتباطات متقابل، تأثیری غیرمستقیم بر رضایت تأمین‌ کننده این شرکت­ ها دارد. یک شرکت پخش مواد غذایی با استفاده از نتایج این تحقیق می­ تواند همکاری بهتری با تأمین‌ کنندگان خود داشته و با استفاده از توانایی­ های تأمین‌ کنندگان خود از مزیت رقابتی خوبی برخوردار باشد.

کلیدواژه‌ها


عنوان مقاله [English]

Identifying Factors Influencing suppliers’ satisfaction in food distribution firms

چکیده [English]

Manufacturers have found the great role of suppliers in achieving competitive advantages. In recent years, satisfaction of suppliers in supply chain has been considered in some researches. In fact, it is told that manufacturers and suppliers should cooperate in their activities and become each other’s trusted partners. This paper seeks to find the factors influencing a suppliers’ satisfaction. The goal is achieved by reviewing the existing literature and then designing the proper questionnaire for Iranian food industry. The questionnaires are analyzed using PLS approach. The results show that the factors trust, communication and payment policies directly influence the satisfaction of a supplier and the factors conflict management and purchasing policies have indirect influence on supplier satisfaction.

کلیدواژه‌ها [English]

  • Supplier Satisfaction
  • Buyer
  • Supplier Relationships
  • Structural Equation Modeling
  • Partial Least Square

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