Explaining the Role of Market Sensing, Supply Chain Agility and Aupply Adaptability on Supply Chain Ambidexterity Automotive Industry of Iran (Case Study:Iran Khodro Industrial Grroup)

Authors

1 Department of Management,Faculty Of Management and Accounting,Yadegar-e-imam-khomeini(RAH)Shahre Rey Branch,Islamic Azad University,Tehran,Iran

2 Associate Professor, Department of Management,Yadegar-e-imam-khomeini(RAH)Shahre Rey Branch,Islamic Azad University,Tehran

3 Department of Management,Yadegar-e-imam-khomeini(RAH)Shahre Rey Branch,Islamic Azad University,Tehran,Iran.

Abstract

Today, due to the development and diversification of companies' products, as well as the intense competition between them, manufacturing organizations must be flexible enough to manage unpredictable threats in the unreliable future and unstable environment, and on the other hand, take advantage of the opportunities available. The main objective of this research is the impact of market sensing, supply chain agility and adaptive capability on supply chain Ambidexterity.   The research method has been applied in terms of purpose and descriptive-survey nature. The statistical population of this research is directors and experts of Iran Khodro Company. The size of the statistical society is 150 people. The method of sampling in this research was random sampling. To determine the sample size, the Cochran formula was used and the sample size was 123. A standard questionnaire of 18 items was used for collecting data. Prior to distributing this questionnaire, the researcher's reliability and reliability were assured. Smart PLS software was used to analyze the data. The results indicate that market capability sensing has an impact on supply chain agility and adaptive. The supply chain agility and adaptive capability has been affected on supply chain Ambidexterity. Also, the role of supply chain agility mediator in adaptive capability on supply chain Ambidexterity has been confirmed.

Keywords

References

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History

  • Receive Date: 25 August 2019
  • Revise Date: 27 August 2019
  • Accept Date: 27 August 2019
  • Publish Date: 23 August 2019

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