بررسی تأثیر طراحی سبز بر عملکرد محیطی با توجه به نقش میانجی شیوه‌های مدیریت زنجیره تأمین سبز خارجی و تعدیل‌گری محیط نهادی (مطالعه موردی‌: شرکت‌های صنایع غذایی در شهرستان ارومیه)

نوع مقاله : پژوهشی

نویسندگان

1 دانش آموخته کارشناسی ارشد مدیریت بازرگانی، دانشگاه ارومیه، ارومیه، ایران

2 دانشیار گروه مدیریت بازرگانی دانشکده اقتصاد و مدیریت دانشگاه ارومیه

چکیده

سازمان­هایی که با به‌کارگیری دانش طراحی سبز، به ارائه خدمات با کیفیت بالا می­پردازند و به سطح بالایی در تولیدات سازگار با محیط‌زیست دست یافته­اند، در کسب میزان رضایت­مندی مشتری موفق­تر بوده و آن را روشی برای دستیابی به یک مزیت رقابتی پایدار به کار می‌گیرند که افزایش تعهد مشتریان، جذب مشتریان جدید و بهبود رفتار خرید مشتریان و سود­آوری را برای شرکت به دنبال دارد. ازاین‌رو، هدف از این پژوهش واکاوی تأثیر طراحی سبز بر عملکرد محیطی با توجه به نقش میانجی شیوه­های مدیریت زنجیره تأمین سبز خارجی و تعدیل‌گری محیط نهادی می­باشد تا با ایجاد تصویر مثبت در جامعه نسبت به توسعه محصولات سبز، رضایت مصرف­کنند­گان را به دنبال داشته باشد. تحقیق حاضر به سبب ماهیت و نوع تحقیق، توصیفی- تحلیلی و از نظر روش؛ یک تحقیق پیمایشی و رابطه بین متغیرهای آن از نوع همبستگی می­باشد. داده­های آماری موردنیاز به روش نمونه­گیری در دسترس و بر اساس جدول مورگان، با توزیع پرسشنامه در بین 150 شرکت تولیدی صنایع غذایی در ارومیه جمع­آوری شده است. داده­های جمع‌آوری‌شده به‌صورت مدل‌سازی معادلات ساختاری و به کمک نرم‌افزارهای آماری SPSS و Smart-PLS مورد تجزیه‌وتحلیل قرار گرفت. نتایج به‌دست‌آمده حاکی از این است که طراحی سبز بر عملکرد محیطی با توجه به نقش میانجی شیو­های مدیریت زنجیره تأمین سبز خارجی و تعدیل­گری محیط نهادی تأثیر مثبت و معناداری دارد.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Investigating the Effect of Green Design on Environmental Performance with Regard to the Mediating Role of External Green Supply Chain Management Practices and Institutional Environment Moderation (Case Study: Food Industry Companies in Urmia City)

نویسندگان [English]

  • Mohammad Sepasie 1
  • Ramin Bashirkhodaparasti 2
1 Graduated from Master of Business Administration, Faculty of Economics and Management, Urmia University
2 department of business management, faculty of economics and management, Urmia university
چکیده [English]

Organizations that provide high-quality services by applying green design knowledge and have achieved a high level of environmentally friendly production are more successful in obtaining customer satisfaction and use it to achieve a sustainable competitive advantage, which leads to increase in customer commitment, attracting new customers and improving customer buying behavior and profitability for the company. Therefore, the purpose of this research is to investigate the impact of green design on environmental performance, considering the mediating role of external green supply chain management practices and institutional environment moderation, in order to create a positive image in the society in the development of green products to create consumer satisfaction. This research is     descriptive-analytical in terms of its nature and type, and in terms of method, it is a survey and the relationship between its variables is correlational. The required statistical data was collected by the convenience sampling method and based on the Morgan table, by distributing questionnaires among 150 food industry manufacturing companies in Urmia. The obtained data were analyzed using the structural equation modeling method and using SPSS and Smart PLS software. The obtained results indicate that green design has a positive and significant effect on environmental performance due to the mediating role of external green supply chain management practices and institutional environment moderation.

کلیدواژه‌ها [English]

  • Green Design
  • Environmental Performance
  • Institutional Environment
  • Green Supply Chain Management

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سابقه مقاله

  • تاریخ دریافت: 13 تیر 1401
  • تاریخ بازنگری: 05 شهریور 1401
  • تاریخ پذیرش: 11 مهر 1401

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