تأملی بر نقش پذیرش هوش مصنوعی و تحول دیجیتال بر تاب آوری زنجیرۀ تأمین و هم آفرینی ارزش: نقش تعدیلگری عدم اطمینان بازار

نوع مقاله : پژوهشی

نویسندگان

استادیار گروه مدیریت بازرگانی دانشکده اقتصاد و مدیریت، دانشگاه ارومیه، ارومیه، ایران

چکیده

تحول دیجیتال به طور مثبت با هم­آفرینی ارزش که منجر به تاب­آوری زنجیرۀ تأمین می­شود، مرتبط است. هدف اصلی پژوهش حاضر واکاوی نقش پذیرش هوش مصنوعی و تحول دیجیتال بر تاب­آوری زنجیره تأمین و هم­آفرینی ارزش با نقش تعدیلگری عدم اطمینان در بازار است. تحقیق حاضر بر اساس هدف یک تحقیق کاربردی و همچنین بر اساس چگونگی به دست آوردن داده‌های موردنیاز، از نوع تحقیقات توصیفی و همبستگی می‌باشد. جامعۀ آماری مطالعۀ حاضر شامل کلیۀ شرکت‌های دانش­بنیان شهر ارومیه است. حجم نمونه به روش نمونه­گیری تصادفی ساده، 65 شرکت از شرکت‌های دانش­بنیان ارومیه بدست آمد. ابزار گرد‌آوری اطلاعات، پرسشنامه استاندارد است. برای تجزیه و تحلیل    داده­های پژوهش از مدل­سازی معادلات ساختاری بهره گرفته شد. یافته­های پژوهش نشان داد که پذیرش هوش مصنوعی و تحول دیجیتال بر تاب­آوری زنجیرۀ تأمین تأثیر مثبت و معنادار دارند. افزون براین، پذیرش هوش مصنوعی و تحول دیجیتال بر هم­آفرینی ارزش تأثیر مثبت و معنادار دارند و هم­آفرینی ارزش نیز تأثیر مثبت و معناداری بر تاب­آوری زنجیرۀ تأمین دارد. همچنین، نتایج پژوهش بیانگر این است که بین هوش مصنوعی و تحول دیجیتال با نقش تعدیلگری عدم اطمینان در بازار تأثیر مثبت و معناداری یافت شد. بر اساس نتایج، پذیرش فناوری هوش مصنوعی می­تواند نقش مهمی در بهبود عملکردهای مختلف مدیریت زنجیرۀ تأمین داشته باشد. از این­رو، مدیران و سیاستگذاران باید درک خوبی از این فناوری نوظهور و چگونگی تأثیر آن­ها بر تاب­آوری زنجیره تأمین داشته باشند.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Examining the Role of Adoption of Artificial Intelligence and Digital Transformation on Supply Chain Resilience and Value Co-Creation: the Moderating Role of Market Uncertainty

نویسندگان [English]

  • Mohammad Amin Keshmiri Hagh
  • Hooshmand Bagheri Garbollagh
Assistant Professor, Department of Business Administration, Faculty of Economics and Management, Urmia University, Urmia, Iran
چکیده [English]

Digital transformation is positively associated with value co-creation leading to supply chain resilience. The main goal of this research is to examine the role of adoption of artificial intelligence and digital    transformation on the supply chain resilience and value co-creation with the moderating role of uncertainty in the market. The current research is based on the purpose of applied research and also based on how to obtain the required data; it is a descriptive and correlational research. The statistical population of the   current study includes all knowledge-based companies in Urmia. The sample size was 45 companies from   Urmia's knowledge-based companies based on simple random sampling, and 135 questionnaires (three questionnaires per company) were distributed among managers (senior, supply chain and marketing). The data collection tool was a standard questionnaire whose validity was confirmed by experts and its          reliability was estimated using Cronbach's alpha coefficient. Structural equation modeling was used to   analyze the research data. The findings of the research showed that the adoption of artificial intelligence and digital transformation has a positive and significant effect on the supply chain resilience. In addition, adoption of artificial intelligence and digital transformation has a positive and significant effect on value co-creation, and value co-creation also has a positive and significant effect on supply chain resilience. Also, the research results show that a positive and significant effect was found between artificial intelligence and digital transformation with the moderating role of uncertainty in the market. Based on the results, the  adoption of artificial intelligence technology can play an important role in improving various functions of supply chain management. Therefore, managers and policy makers should have a good understanding of this emerging technology and how it affects supply chain resilience.
 

کلیدواژه‌ها [English]

  • Adoption of Artificial Intelligence
  • Digital Transformation
  • Supply Chain Resilience
  • Value Co-Creation

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مدیریت زنجیره تأمین
دوره 26، شماره 85 - شماره پیاپی 85
شماره پیا پی 85 زمستان 1403
اسفند 1403
صفحه 35-46

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سابقه مقاله

  • تاریخ دریافت: 23 مهر 1403
  • تاریخ بازنگری: 15 آبان 1403
  • تاریخ پذیرش: 23 بهمن 1403
  • تاریخ انتشار: 20 اسفند 1403

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