نوع مقاله : پژوهشی
نویسنده
استادیار دانشکده مدیریت دانشگاه علوم دریایی امام خمینی(ره)، نوشهر، ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسنده [English]
This research was conducted with the aim of achieving the performance of the green supply chain based on the organizational culture and with the mediation of green innovation in seafaring of the Navy of Islamic Republic of Iran warships. The research method in this study is descriptive-survey in terms of practical purpose and in terms of data collection method. It included all senior officers of the middle and high levels of the Strategic Navy of the Islamic Republic of Iran (Nadaja) in the number of 170 people, who were selected by simple random sampling method using Morgan's table, the number of 118 people. The data collection tool consisted of three standard questionnaires of green organizational culture, green supply chain performance and green innovation. The face and content validity of the questionnaires were confirmed and their reliability was calculated as 0.87, 0.86 and 0.77, respectively, based on Cronbach's alpha. The data analysis method was carried out using structural equations and by Lisrel software. The findings indicated that achieving the performance of the green supply chain in the maritime industry based on organizational culture and with the mediation of green innovation is positive and meaningful, and other research results are based on The positive and significant effect of green organizational culture on green innovation was also confirmed on the other hand, the effect of green organizational culture on green supply chain performance
کلیدواژهها [English]
Hosseini, Mahmoud and Sheikhi, Narges, (2018), "Explaining the strategic role of supply chain management operations in improving the performance of Iran's food industry study company", Strategic Management Studies Quarterly, No. 10, p. 35
(In Persian).
Fraj, E., Martínez, E. and Matute, J. (2011), “Green marketing strategy and the firm’s performance:
the moderating role of environmental culture”, Journal of Strategic Marketing, Vol. 19 No. 4, pp.
339-355.