توسعه مدل تخصیص سفارش با توجه به قابلیت اطمینان خرده‌فروشان

مدرس, اعظم; مطهری فریمانی, ناصر; بافندگان امروزی, وحیده

توسعه مدل تخصیص سفارش با توجه به قابلیت اطمینان خرده‌فروشان

نوع مقاله : پژوهشی

نویسندگان

¹ دانشجوی دکتری، مدیریت صنعتی، دانشکده علوم اداری و اقتصاد، دانشگاه فردوسی مشهد، مشهد، ایران

² دانشیار گروه مدیریت، دانشکده علوم اداری و اقتصاد، دانشگاه فردوسی مشهد، مشهد، ایران

چکیده

یکی از رویکر‌دهای نوین در زمینه زنجیرهتأمین، سیاست مدیریت موجودی توسط فروشنده است. هدف در این سیاست ارتباط درازمدت خرده‌فروش و فروشنده است. لازمه رابطه درازمدت فروشندگان با خرده‌فروشان، انتخاب خرده‌فروشانی است که بتوانند بیشترین معیارها را از نظر فروشندگان برآورده سازند و از قابلیت اطمینان قابل توجهی برخوردار باشند. در این مقاله یک زنجیرهتأمین دو سطحی با چند خرده‌فروش و چندفروشنده با ترکیبی از روشهای تصمیمگیری چند معیاره و برنامهریزی چندهدفه تحت سیاست مدیریت موجودی توسط فروشنده توسعه داده شده است. مدل توسعه داده شده به گونهای است که به منظور برقراری رابطه درازمدت و کاهش هزینه های زنجیرهتأمین، هر خرده‌فروش فقط با یک فروشنده می‌تواند مشارکت داشته باشد. بهطور کلی هدف از پژوهش حاضر کمینهکردن هزینه‌ها، افزایش قابلیتاطمینان خردهفروشان و انتخاب خردهفروشانی که برجستگی نسبی نسبت به دیگر خرده‌فروشان دارند، است. بدین منظور به ازای هر فروشنده یک فرایند تحلیل سلسلهمراتبی انجام شده است و وزن خرده‌فروشان نسبت به فروشندگان محاسبه شد. پس از آن وزنهای به دست آمده تحت ورودیهای مدل سههدفه طراحی شده به مدل وارد شد. مدل پیشنهادی با در نظر گرفتن ترکیبی از معیارهای کیفی و کمی در برگزیدن خردهفروشان در سیاست مدیریت موجودی توسط فروشنده، ‌می‌تواند با توازن برقرار کردن بین معیارها ترکیبی از بهترین خرده فروشان را پیدا کند. بهمنظور تداوم رابطه درازمدت فروشنده با خرده‌فروشان، بهتر است فروشنده، معیارهای مهمی که در برگزیدن خرده‌فروشان ضروری است را در نظر بگیرد.

کلیدواژه‌ها

20.1001.1.20089198.1403.26.82.1.8

موضوعات

مدیریت موجودی

عنوان مقاله [English]

The Development of the Order Allocation Model based on the Reliability of Retailers

نویسندگان [English]

azam modares ¹
Nasser Motahari Farimani ²
Vahideh Bafandegan Emroozi ¹

¹ phd student

² University of Ferdowsi,Faculty of managment

چکیده [English]

One of the novel approaches in supply chain management is Vendor-managed inventory (VMI). The aim of this policy is to establish a long-term relationship between retailers and vendors. The prerequisite for the long-term relationship of vendors with retailers is to select retailers who can meet the most criteria from the vendors' perspective and have a considerable level of reliability. In this paper, a two-tier supply chain with multiple retailers and multiple vendors has been developed using a combination of multi-criteria decision-making methods and multi-objective programming under the VMI policy. The developed model is such that, in order to establish long-term relationships and reduce supply chain costs, each retailer can only participate with one vendor. In general, the aim of the present study is to minimize costs, increase the reliability of retailers, and select retailers who have relative prominence compared to other retailers. To this end, a hierarchical analysis process (AHP) has been performed for each vendor, and the weights of retailers relative to the suppliers have been calculated. Then, the obtained weights were input into the three-objective model designed. The proposed model, considering a combination of qualitative and quantitative criteria in selecting retailers under VMI, can find a combination of the best retailers by balancing between the criteria. In order to maintain the long-term relationship of the vendor with the retailers, it is better for the vendor to consider important criteria that are necessary in selecting retailers.

کلیدواژه‌ها [English]

Vendor-Managed Inventory (VMI)
Analysis Hierarchical Process (AHP)
Retailer Selection
Reliability

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