شناسایی و مدل‌سازی ساختاری-تفسیری عوامل مؤثر بر انتخاب همکار برای همرقابتی در زنجیره تأمین بهداشت ودرمان

نوع مقاله : پژوهشی

نویسندگان

1 استادیار مدیریت کسب و کار، دانشکده علوم مالی، مدیریت و کارآفرینی، دانشگاه کاشان، کاشان، ایران

2 استادیار مدیریت بازرگانی، دانشکده علوم مالی، مدیریت و کارآفرینی، دانشگاه کاشان، کاشان، ایران

3 استادیار گروه مدیریت، دانشکده علوم انسانی، دانشگاه شاهد، تهران، ایران

چکیده

با توجه به عدم قطعیت‌های موجود در زنجیره تأمین بهداشت و درمان و کمبودهای ناشی از آن، سازمان‌های فعال در این زنجیره به همرقابتی روی آورده‌اند. بعضی از این همرقابتی ها ناموفق بوده‌اند که یکی از دلایل آن عدم توجه به معیارهای انتخاب همکار برای همرقابتی است. با توجه به نبود تحقیقی در زمینه شناسایی عوامل انتخاب همکار به‌منظور همرقابتی، این پژوهش به‌منظور شناسایی این عوامل و مدل‌سازی آن‌ها (به‌منظور شناسایی بنیادی‌ترین عوامل) انجام شده است. در مرحله اول تحقیق، با روش تحلیل مضمون 38 عامل برای انتخاب همکار شناسایی گردید که در قالب 15 دسته «خدمات و منابع مکمل»، «نیروی انسانی دقیق و مجرب»، «رعایت اصول اخلاقی»، «ارائه خدمات دقیق، سریع و باکیفیت»، «پذیرش تغییرات و نوآوری»، «شهرت برند»، «حضور در بخش خصوصی»، «تناسب راهبردی رقیب با ما»، «نزدیک بودن از منظر جغرافیایی»، «مدیریت نیروی انسانی به شکل مناسب»، «داشتن سرمایه در گردش لازم برای مدیریت تحولات»، «اشتراک اطلاعات»، «فرهنگ‌سازمانی مشابه»، «نظم و انسجام سازمانی» و «ظرفیت ارائه خدمات» گروه‌بندی شد. در گام دوم با روش مدل‌سازی ساختاری تفسیری فراگیر فازی، عوامل مدل‌سازی شدند. نتایج نشان داد «حضور در بخش خصوصی» و «نزدیک بودن از منظر جغرافیایی» بنیادی‌ترین عوامل هستند که روی سایر عوامل مؤثرند. در سطح بعدی نیز «نیروی انسانی دقیق و مجرب»، «رعایت اصول اخلاقی» و «داشتن سرمایه در گردش لازم برای مدیریت تحولات» قرار دارد. با توجه به معیارهای شناسایی شده توصیه می‌شود سازمان‌ها در انتخاب همکار به این معیارها توجه نمایند و خود نیز به تقویت این معیارها در داخل سازمان بپردازند تا شریک بهتری به‌حساب بیایند در نتیجه کاهش بروکراسی اداری، تقویت فرهنگ‌سازمانی، بهبود زیرساخت‌های اطلاعاتی و مدیریت منابع انسانی توصیه می‌گردد.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Identification and Interpretive Structural Modeling of Factors Influencing Partner Selection for Coopetition in the Healthcare Supply Chain

نویسندگان [English]

  • Esmaeil Mazroui Nasrabadi 1
  • Zahra Sadeqi-Arani 2
  • Amin Habibi Rad 3
1 department of business administration, faculty of financial science, management and entrepreneurship, university of Kashan, Kashan, Iran
2 Assistant Professor, Department of business management, Faculty of Financial Science, Management and Entrepreneurship, University of Kashan, Kashan, Iran.
3 Assistant Professor, Department of Management, Faculty of Humanities, Shahid University, Tehran, Iran
چکیده [English]

Given the uncertainties and shortages in the healthcare supply chain, organizations involved in this chain have increasingly adopted coopetition strategies. However, some coopetition efforts have failed, often due to neglecting essential criteria for selecting partners. As no prior research has comprehensively addressed the factors influencing partner selection for coopetition, this study was conducted to identify and model these factors, aiming to determine the most fundamental ones. In the first phase of the study, using thematic analysis, 38 factors influencing partner selection were identified and categorized into 15 groups: "complementary services and resources", "accurate and experienced human resources", "adherence to ethical principles", "providing accurate, prompt, and high-quality services", "acceptance of changes and innovation", "brand reputation", "presence in the private sector", "strategic alignment with our organization", "geographical proximity", "appropriate human resource management", "having sufficient working capital to manage changes", "information sharing", "similar organizational culture", "organizational discipline and coherence", and "service capacity." In the second phase, the factors were modeled using the fuzzy total interpretive structural modeling method. The results showed that "presence in the private sector" and "geographical proximity" are the most fundamental factors influencing other factors. In the next level, "accurate and experienced human resources", "adherence to ethical principles", and "having sufficient working capital to manage changes" were identified. Based on the identified criteria, organizations are advised to prioritize these factors in selecting coopetition partners. Additionally, organizations should strive to enhance these attributes internally to become more attractive partners. To this end, recommendations include reducing administrative bureaucracy, strengthening organizational culture, improving information infrastructure, and enhancing human resource management.

کلیدواژه‌ها [English]

  • Coopetition
  • Partner Selection
  • Healthcare Supply Chain
  • Fuzzy Total Interpretive Structural Modeling

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مدیریت زنجیره تأمین
دوره 26، شماره 84 - شماره پیاپی 84
شماره پیا پی 84 پاییز 1403
آذر 1403
صفحه 35-44

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سابقه مقاله

  • تاریخ دریافت: 01 تیر 1403
  • تاریخ بازنگری: 24 مرداد 1403
  • تاریخ پذیرش: 29 آبان 1403
  • تاریخ انتشار: 20 آذر 1403

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