مدیریت زنجیره تأمین

مدیریت زنجیره تأمین

شناسایی الزامات هوشمندسازی زنجیره تأمین محصولات تندمصرف: رویکرد تحلیل مضمون

نوع مقاله : پژوهشی

نویسندگان
گلثوم اکبری آرباطان 1
محمد باشکوه اجیرلو 2
قاسم زارعی 2
ناصر سیف اللهی 2
1 دانشجوی دکتری، مدیریت بازرگانی، دانشکده علوم اجتماعی دانشگاه محقق اردبیلی، اردبیل، ایران.
2 استاد گروه مدیریت بازرگانی، دانشکده علوم اجتماعی دانشگاه محقق اردبیلی، اردبیل، ایران.
10.47176/scmj.2026.1669
چکیده
با توجه به الزامات صنعت 0/4 و رقابت‌پذیری فزاینده در صنعت کالاهای تندمصرف (FMCG)، این پژوهش با هدف ارائه یک چارچوب نظری پیشگامانه، به شناسایی الزامات و مسیرهای پیاده‌سازی زنجیره‌تأمین هوشمند در این صنعت می‌پردازد. هدف اصلی، فراهم‌سازی بینش‌ها و راهبردهای عملی برای شرکت‌های FMCG به‌منظور گذار نظام‌مند به زنجیره تأمین هوشمند است. پژوهش حاضر با رویکرد کیفی و با استفاده از مصاحبه‌های نیمه‌ساختاریافته انجام شده است. داده‌ها با بهره‌گیری از روش تحلیل مضمون تحلیل و در نهایت به تدوین الگو منجر شده‌اند. جامعه آماری شامل خبرگان دانشگاهی آشنا با حوزه زنجیره تأمین و صنعت FMCG بود که 11 نفر از آنان به روش نمونه‌گیری هدفمند انتخاب شدند. حجم نمونه بر اساس قاعده اشباع نظری تعیین گردید. نتایج تحلیل داده‌ها منجر به شناسایی مفاهیم در قالب 5 مضمون اصلی شامل فرایند پذیرش، مشارکت، فرهنگ‌سازی، همگام‌سازی فرایندها و هوشمندسازی زنچیره تامین شدند و در چهار سطح فیزیکی، سازماندهی، داده و فناوری بررسی شدند. نوآوری اصلی پژوهش، ارائه یک چارچوب جامع و چندسطحی به‌عنوان نقشه راه عملیاتی برای هوشمندسازی زنجیره تأمین در صنعت FMCG است. یافته‌ها نشان می‌دهد که پیاده‌سازی نظام‌مند این چارچوب می‌تواند به بهبود شفافیت، ارتقای کیفیت خدمات، افزایش چابکی عملیاتی و در نهایت تقویت مزیت رقابتی و رشد کسب‌وکار در فضای دیجیتال منجر شود. این چارچوب می‌تواند به‌عنوان مبنایی کاربردی برای تصمیم‌گیری مدیران و سیاست‌گذاران صنعت کالاهای تندمصرف مورد استفاده قرار گیرد.
کلیدواژه‌ها
زنجیره تامین هوشمند
تحول دیجیتال
راهبرد یکپارچه‌سازی
محصولات تندمصرف
موضوعات

عنوان مقاله English

Identifying the Requirements for Supply Chain in Fast-Moving Consumer Goods (FMCG): A Thematic Analysis Approach

نویسندگان English

Golsum Akbari Arbatan 1
Mohammad Bashokuoh Ajirlu 2
ghasem zarei 2
naser seiffollahi 2
1 Ph.D. student, Department of Business Administration, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, Iran
2 Prof, Department of Business Administration, Faculty of Social Sciences, University of Mohaghegh Ardabili. Ardabil, Iran.
چکیده English

Given the requirements of the 4.0 industry and the increasing competitiveness in the fast-moving consumer goods (FMCG) industry, this study aims to provide a pioneering theoretical framework to identify the requirements and paths for implementing a smart supply chain in this industry. The main goal is to provide insights and practical strategies for FMCG companies to systematically transition to a smart supply chain. The present study was conducted with a qualitative approach and using semi-structured interviews. The data were analyzed using the content analysis method and ultimately led to the development of a model. The statistical population included academic experts familiar with the field of supply chain and the FMCG industry, 11 of whom were selected through purposive sampling. The sample size was determined based on the theoretical saturation rule. The results of data analysis led to the identification of concepts in the form of 5 main themes including acceptance process, participation, culture building, process synchronization and supply chain smartization, and were examined at four levels: physical, organizational, data and technology. The main innovation of the research is to provide a comprehensive and multi-level framework as an operational roadmap for supply chain intelligence in the FMCG industry. The findings show that systematic implementation of this framework can lead to improved transparency, enhanced service quality, increased operational agility, and ultimately enhanced competitive advantage and business growth in the digital space. This framework can be used as a practical basis for decision-making by managers and policymakers in the FMCG industry.

کلیدواژه‌ها English

Smart Supply Chain
Digital Transformation
Integration Strategy
FMCG

Smiley face

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مدیریت زنجیره تأمین
دوره 28، شماره 91 - شماره پیاپی 91
شماره پیا پی 91 تابستان 1405
تابستان 1405
صفحه 1-20

  • تاریخ دریافت 01 مهر 1404
  • تاریخ بازنگری 24 آذر 1404
  • تاریخ پذیرش 16 خرداد 1405
  • تاریخ انتشار 01 شهریور 1405